Dongdaemun Design Plaza (DDP)
Seoul's iconic hub for design, art, and innovation.

About Dongdaemun Design Plaza (DDP)
Dongdaemun Design Plaza (DDP) is a testament to Seoul's dynamic blend of tradition and modernity. Opened in 2014, the DDP was designed by Zaha Hadid and Samoo, featuring a neo-futuristic aesthetic with a sinuous, metallic form that defies conventional architecture. The plaza is located in the bustling Dongdaemun district, an area rich with history and known for its vibrant fashion scene. The DDP serves as a multifunctional cultural space that includes exhibition halls, a design museum, and conference spaces, making it a central venue for events such as Seoul Fashion Week and various international design fairs. Its expansive outdoor park, known as the Dongdaemun History and Culture Park, provides a serene escape amidst the urban hustle, featuring historical relics and a captivating LED Rose Garden that illuminates the night with thousands of glowing roses. Inside, visitors can explore cutting-edge exhibitions that showcase the latest in design and technology, while the DDP Design Lab offers a platform for emerging designers to display their innovative creations. Additionally, the plaza's shopping and dining facilities ensure a complete visitor experience, allowing tourists to indulge in local cuisine and unique souvenirs. Located near other popular attractions such as Dongdaemun Market and the historic Heunginjimun Gate, the DDP is easily accessible and serves as a gateway to exploring Seoul's rich cultural tapestry. Whether you're a design aficionado or a curious traveler, the Dongdaemun Design Plaza promises an unforgettable journey through the corridors of creativity and inspiration.
Highlights
- Designed by Zaha Hadid, a neo-futuristic architectural marvel.
- Home to the captivating LED Rose Garden with over 25,000 roses.
- Hosts prominent events like Seoul Fashion Week and design exhibitions.
- Features the Dongdaemun History and Culture Park with historical artifacts.
- Offers a mix of galleries, design labs, and shopping experiences.
- Iconic hub for innovation, art, fashion, and technology in Seoul.
Plan Your Visit
Opening Hours
- Monday10:00 AM – 8:00 PM
- Tuesday10:00 AM – 8:00 PM
- Wednesday10:00 AM – 8:00 PM
- Thursday10:00 AM – 8:00 PM
- Friday10:00 AM – 8:00 PM
- Saturday10:00 AM – 8:00 PM
- Sunday10:00 AM – 8:00 PM
